As with the great trilogies, SEP Métrologie continues its adventure. After its first fortnight almost completed, the company specializing in the calibration of measuring instruments is starting a new volume…
SEP Métrologie has been operating in the manufacturing sector for almost 15 years as a service company specializing in the calibration of dimensional measuring and testing instruments. Certainly, its reputation is well established. SEP Métrologie has become the reference in the manufacturing sector. What about identity?
This year, SEP Métrologie acquired ISO1725 accreditation. Thus, this new acquisition gives it the official status of a calibration and analysis laboratory. It is with this vision that the founders of SEP, Éric Rainville and Isabelle Faucher, chose to modernize their corporate image.
An identity guaranteeing notoriety SEP Métrologie
With certifications increasing, the laboratory wanted a new brand image and corporate literature. They then called on Esprits Libres Design. Thus, Esprits Libres have created a complete range of communications tools around this new identity: new logo, business cards, beach flag type banner, promotional cardboard and website.
This new branding recalls the colors of the previous logos, that is to say white, blue and orange. However, these are more frank. A second blue is added to have a more in-depth rendering.
The new logo is modern, dynamic and includes graphic reminders of units of measurement. These fundamental elements of the company are felt through the E and the M.
The business card gives a rejuvenated and very stylized framework while respecting the visual identity of the laboratory. Always attentive to customer service, it displays the “SEP” in metal to refer to manufacturers working in the metallurgical sector. In addition, the company being better known under the name “SEP”, it was important that these letters be highlighted.
Thus, the website is ergonomic, modern and adapted to all digital tools (computer, tablet, smartphone). Finally, the certification logos are highlighted to confirm the expertise to customers who requested it every week.
Where quality begins with precision, boredom need not be there. Energy is synonymous with rigor.
Other surprises will follow soon to optimize the customer experience.
